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Our name says it all! We’re always motivated to smooth the path for your brand and take it forward through impeccable event management and media productions. We constantly foster creative thinking, break ordinary patterns and provide the business results that you seek!

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    Motivate played a huge role in the British Council’s campaign, planning and designing for the three terms, namely Primary plus, Secondary plus and Adults. As part of the campaign, visuals and animations were designed and created to promote semester registrations at British Council. The campaigns created for British Council Bahrain was highly appraised and was applauded by British Council across the region taking it beyond a national level.

    BAHRAIN

    SAUDI ARABIA

    UAE

    OMAN

    KUWAIT

    Recognition

    Motivate Events & Media campaigns created for Bahrain gained instant recognition across the region with Motivate being requested to design and create campaigns for British Council across the GCC – KSA, Oman, UAE and Kuwait.

    Deliverables

    Social media posts, Animation videos, campaign advertisements.

    Website

    www.britishcouncil.bh

    Color Palette

    British Council

    C 100 M 100 Y 30 K 15

    C 100 M 10 Y 0 K 0

    Kids

    C 0 M 40 Y 94 K 0

    Teens

    C 64 M 100 Y 22 K 9

    IELTS

    C 5 M 100 Y 84 K 0 C 46

    Adults

    C 46 M 13 Y 100 K 0

    GUIDELINE

    Taking the British Council’s color scheme guideline into consideration, we utilized the selected colors and combined them into the design of the animations; different groups were represented by a specific color. We made certain to assign the colors to the correct group, in order to set them apart from each other.

    Primary Plus
    Secondary Plus

    BAHRAIN

    TERM 1

    Motivate intended on creating a story through the creation of animation, each animation for each group expressed something different and suitable to the audience it was targeting.

    PRIMARY PLUS

    The animation demonstrated children at the start of a new joturney of knowledge and exploration, prompting parents or guardians to sign their children up to learn English.

    SECONDARY PLUS

    The Secondary Plus animations are specifically aimed towards the teenage age group, the animation consisted of letters that spelled out the word English in a creative manner, giving users a taste of learning the language.

    ADULTS

    The animation designed for the adults urged users to improve their English language in order to be a step closer to their goals. This was communicated by showing real people with a drawn on super-hero capes which conveyed an inspiring and motivating message to the adults.

    PRIMARY PLUS

    The animation demonstrated children at the start of a new joturney of knowledge and exploration, prompting parents or guardians to sign their children up to learn English.

    SECONDARY PLUS

    The Secondary Plus animations are specifically aimed towards the teenage age group, the animation consisted of letters that spelled out the word English in a creative manner, giving users a taste of learning the language.

    ADULTS

    The animation designed for the adults urged users to improve their English language in order to be a step closer to their goals. This was communicated by showing real people with a drawn on super-hero capes which conveyed an inspiring and motivating message to the adults.

    SUMMER CAMP

    Motivate were responsible for creating an informative animation video in order to promote British Council’s summer camp and to educate users about it.

    Visual advertisements were designed by motivate and displayed in various place to encourage individuals to sign up with British Council.

    BAHRAIN

    TERM 2

    The animations that were designed for the second term offered themes of exploration and confidence.

    PRIMARY PLUS

    Motivate created an exciting animation showing the children entering another world of adventure to learn all about new things, using an enthusiastic approach to describe learning language and representing a thirst for knowledge.

    SECONDARY PLUS

    Within this animation, teenagers are encouraged to stand out from the crowd by gaining language skills. The idea behind the animation is to advocate for diversity by showing different types of people, this is an inspiring approach that supports inclusion for everyone.

    ADULTS

    In this animation, the goal was to present adults learning within a classroom and gaining the confidence to look for job opportunities. Encouraging people of older age to register in order to improve their language.

    PRIMARY PLUS

    Motivate created an exciting animation showing the children entering another world of adventure to learn all about new things, using an enthusiastic approach to describe learning language and representing a thirst for knowledge.

    SECONDARY PLUS

    Within this animation, teenagers are encouraged to stand out from the crowd by gaining language skills. The idea behind the animation is to advocate for diversity by showing different types of people, this is an inspiring approach that supports inclusion for everyone.

    ADULTS

    In this animation, the goal was to present adults learning within a classroom and gaining the confidence to look for job opportunities. Encouraging people of older age to register in order to improve their language.

    IELTS

    SKIP FOUNDATION YEAR

    This animation was designed to establish one of the benefits of IETLS in an exciting manner.

    INTENSIVE COURSE

    A second animation demonstrating one of the benefits of IELTS, showing users an easier path to university admission is by applying for IELTS.

    SUMMER SCHOOL

    To advertise British Council’s summer school for adults, an animation was created to demonstrate growth and evolving with learning in order to encourage individuals to register.

    SUMMER SCHOOL

    BAHRAIN

    TERM 3

    The theme for animations of the third term presented entering a world of discovery and developing new language skills to achieve goals.

    PRIMARY PLUS

    The animation followed a similar theme to the previous primary plus animations, showing the children exploring a new world by learning English.

    SECONDARY PLUS

    The animation illustrates an image of adolescents heading towards a brighter future and towards a variety of future opportunities, this communicates a positive message that with learning you are able to accomplish your dreams.

    ADULTS

    An animation of adults that are confused about which direction to take, with the help of British council they have the chance to acquire new skills that will aid them to reach their goals and lead them to the right direction.

    PRIMARY PLUS

    The animation followed a similar theme to the previous primary plus animations, showing the children exploring a new world by learning English.

    SECONDARY PLUS

    The animation illustrates an image of adolescents heading towards a brighter future and towards a variety of future opportunities, this communicates a positive message that with learning you are able to accomplish your dreams.

    ADULTS

    An animation of adults that are confused about which direction to take, with the help of British council they have the chance to acquire new skills that will aid them to reach their goals and lead them to the right direction.

    ONLINE CLASSES FOR YOUNG LEARNERS

    ONLINE CLASSES FOR YOUNG ADULTS

    British council developed online classes to encourage young to study whilst at home, Motivate was in charge of getting the word across about this new initiative. The animation created by Motivate outlined individuals making use of their time from the comfort of their own home by studying with British council.

    SOCIAL MEDIA

    POSTS

    SAUDI ARABIA

    ADULTS

    Promotion for IELTS was created for Saudi Arabia British Council, this included the design of animation which emphasized the advantages associated with IELTS. The character in the animation was a Saudi man shown in different stages, from being rejected from university admission to studying for IELTS and graduating university. This is an encouraging message that urges individuals to apply.

    OMAN

    ADULTS

    Social media image posts were designed implementing images of Omani people to give it a local touch, this was used to advertise learning English with British Council in Oman.