An event initiated by Motivate Events & Media, Winter Wonderland is an event conceptualized by Motivate. Since VIVA was going through rebranding, this proved to be an ideal platform to relaunch the brand. STC sponsored the “Winter Wonderland” event as part of the rebranding exercise to make a noise in the market and be the subject of the public’s conversations. The third edition of winter wonderland evolved into a much bigger event from having the biggest outdoor ice-skating rink to a full-on family fun packed event. The event had an attendance of over 89,000 attendees, 13 rides and over 45 food vendors.