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Our name says it all! We’re always motivated to smooth the path for your brand and take it forward through impeccable event management and media productions. We constantly foster creative thinking, break ordinary patterns and provide the business results that you seek!

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    Motivate Events & Media has had a long-standing relationship with Bahrain Islamic Bank. As an Agency for 2 years, our creatives spanned a complete 360 degrees of services. Animations, campaign visuals, social media creatives, marketing collaterals, branches branding and event management. We go the extra mile to enable our customers to establish effective communications with their customers.

    BiSB REBRAND EVENT

    A first of its kind event, #BisB was hosted by the Bank inviting key business personalities. Motivate Events & Media collaborated with BisB to bring the event to life. Event Branding, invitations and venue branding was all part of Motivate’s responsibility. The guests were unaware of the fact that Motivate and BisB were devising and working tirelessly behind the scenes to unveil a brand-new identity. The event created the desired impact, we had quite a few tricks up our sleeves for the audience. Revelations were introduced to the guests, this included the launch of the YouTube channel, new innovative solutions and much more. Allow us to take you on a journey to explore these revelations.

    BiSB REBRAND

    The new chapter began with rebranding, a Brand needs to evolve with time and continue to communicate effectively with its customers. As Brand creators, Motivate Events & Media studied the client, their vison and mission to curate a Brand that reflects the Brand’s promise. Simple, relatable and one that resonates with its audience were the key factors in the evolution of the Brand. History has borne witness to the fact that simple, effective and minor changes serves the purpose well.

    COLOR PALLATTE

    BRAND VALUES

    BAHRAINI      SIMPLE      BOLD      INNOVATIVE

    INSPIRED BY THE BRAND VALUES,
    A MULTITUDE OF CAMPAIGNS WERE CREATED REFLECTING THE VALUES.

    BRAND ELEMENTS

    Design elements were introduced complimenting and elaborating the newly established brand identity. These elements were created to add a graphic appeal to the visuals and campaigns. The whole brand was revived on social media as well to attract more followers to the channels. Each element was introduced into the Brand with thorough research while keeping in mind the brand’s vision and mission.

    TEJOORI’S NEW LOOK

    To compliment the newly developed Brand and to unify all marketing and communication needs, Motivate Events & Media re-analyzed BisB’s Tejoori product. A concise identity was created to represent the meaning of the word “Tejoori” while combining this with the new brand colors of the Brand. Tejoori was presented on social media stories and weekly animations to announce the lucky winners.

    PUTTING BRAND VALUES TO LIFE

    Brands live by their values. We brought it to life, in the form of a personality, to re-evaluate how we communicated with the audience. Let us tell you more about how we achieved that.

    DANA – AN INNOVATIVE APPROACH

    With the advent of FinTech, Banks globally are adapting to technology; embracing and gearing up for the digital era. Innovation and trust in technology has led the way to adopt various innovative tools. Our creative team had a bold idea to create a realistic personality that would symbolize the bank and live by the Brand’s promise of “Simplifying your Money Matters”. Intense work was being done behind the scene to bring a character to life. This character was introduced as Dana, First Virtual Employee of BisB, as Head of Simplification. Dana has created waves in the market since her launch by adapting a local Bahraini flavor. A conscious bold decision was made by presenting a female face as the voice of the Bank. Dana’s lifecycle is composed of three phases. Dana is currently responsible for educating and creating banking awareness videos. She will evolve with time, taking on new responsibilities and roles.

    BRAND CAMPAIGNS

    Rebranding exercise is considered successful when consumers relate to your brand. The Brand should resonate with the consumers, BisB rebranding accomplished just that through the utilization of the vibrant colors of the Brand. Audiences were able to identify the Brand in a pool of advertisers and marketers. This included newspaper adverts, financial adverts, billboards and multiple event set-ups.

    DIGITAL MEDIA

    As Brand visionaries, we collaborated with the client and designed digital media specific content to speak to a wider audience. The philosophy of BisB was to steer towards digital media and open the doors to introduce innovative solutions for an enhanced banking experience. How to videos, tutorials, social media posts, progmatic ads, display adverts provided a holistic presence on digital and social media.

    CREDIT CARDS

    BRANDING

    Various branches, ATMs and digital screens were rebranded and customized to fit the new Brand.

    ANIMATION

    Animations played a pivotal role in further creating awareness of the new Brand. Playful elements, how to videos, tutorials, Sharia’a compliant products were animated which was well perceived with a clearer understanding of the products and services.

    ANNUAL REPORT

    In line with the Brand’s objective, Motivate Events & Media worked on 2018 and 2019 Annual Reports signifying the Brand’s promise to go Digital.
    The 2019 Annual Report, had Innovation as its main inspiration. A recap reflected in the Annual Report stated the numerous innovations introduced by BisB during 2019.